Kinetic API · Brand Kit & Guides

Logo & Mark

A Satoshi wordmark and a bracketed-prompt mark. Reads as protocol infrastructure, never a startup.

Kinetic API

Reversed · on bone

Kinetic API

Primary · on void

+ Do

Set the wordmark in Satoshi, 600 weight, API in signal green.
Keep clearspace of one mark-height on all sides.
Use on void or reversed on bone. Nothing else.

× Don't

Recolor the mark or gradient the green.
Letterspace, condense, or re-weight the wordmark.
Reference the closed-source server internals in public marks.

Color

Void ground, bone text, one signal green. Green is reserved for action and live state, never decoration.

Void

#111518

Primary ground

Panel

#161B1F

Cards · surfaces

Bone

#E9E7E2

Headlines · text

Signal

#3CB44B

Primary · action · live

Signal Deep

#2E9B3C

Hover · pressed

Bright

#00FF73

Rare · status pulse

Slate

#79808A

Captions · meta

Gold

#C9A24B

Rare · seals · internal

+ Do

Default to void and bone. Green marks action and live state.
Hold AA contrast on all text against the void.
Use gold only for seals or internal marks.

× Don't

Flood backgrounds with green.
Introduce new hues. The palette is closed.
Use crimson (that is Meridian) or blush (that is Snow).

Typography

A grotesque for the interface, a serif for authority, a mono for the contract and the code.

SatoshiDisplay · UI · wordmark

Enforcement infrastructure, exposed as an API.

AaBbCc 1234567890 & @ % # +

Weights 400 / 500 / 600 / 700Tight tracking on displayLine-height 1.5

Cormorant GaramondEditorial · pull quotes

The moat is the opacity.

AaBbCc 1234567890 & · , ; : ?

Weights 400 / 500 / 600Italic for emphasisSparing, for authority

Geist MonoCode · endpoints · the record

POST /v1/jobs · 200 OK · kx_live_… · HMAC verified

AaBbCc 1234567890 [ ] { } / \

Weights 400 / 500 / 600Endpoints + keys always monoUppercase for labels

Voice & Tone

We speak to engineers and operators. Exact, terse, and technical, with nothing to oversell.

Exact, not vague.

Name the endpoint, the scope, the limit. Precision is the product.

Terse, not chatty.

Say it once, plainly. No filler, no hype, no adjectives the spec cannot back.

Institutional, not solo.

Kinetic is infrastructure, not a founder. We describe the machine, not the person.

Opaque by design.

The server is the moat. We document the contract, never the internals.

+ Do

Lead with the endpoint, the scope, or the integration step.
Quote real request and response shapes.
Keep claims provable against the spec.

× Don't

Expose closed-source server internals or the brain seam in public copy.
Overpromise capability the spec does not back.
Use startup growth language or urgency.

Elements

The protocol system: hairline square frames, a terminal voice, and a strict grid that reads like documentation.

□ FRAMES

Hairline squares

Single-weight square frames, no fills. Structure is shown, never decorated.

> TERMINAL

The prompt

Endpoints, keys, and status set in Geist Mono. The record looks like a console.

⊕ NODES

Signal nodes

A green node marks a live or active state. Used sparingly, never as fill.

⌗ GRID

Strict measure

Content holds a 1140px measure. Generous void around dense blocks.

― RULES

Two weights

Bone 2px opens a document, green 2px marks a section. Hairlines split rows.

✦ RESTRAINT

Show the contract

If it does not clarify the protocol, cut it. The brand earns trust by being exact.

House Guides

The Kinetic API library. Developer references and SDK guides land here over time, each marked public or internal.

API Reference & Docs

Public

The public developer surface: endpoints, scopes, the OpenAPI explorer, and SDK quickstarts.

Open guide →

Marketing Site

Public

The product front door: positioning, plans, and the path from sandbox to operator.

Open guide →

Spec & Conformance

Standing up

The canonical contract: resource model, scope map, idempotency rules, and the conformance standard.

In preparation →

Brand & Voice Standard

Standing up

The writing system: how to name endpoints, describe capability, and hold the line on opacity.

In preparation →